CAFFI CWTCH

I always try my best to support any local and independent shops that open up on the high street.
In Newport, there is a new cafe near the train station called, 'Caffi Cwtch' (Translates from Welsh to English as Cuddle Cafe).
Caffi Cwtch is perfect for me. It's a local coffee shop, they sell Welsh products and it's convenient. However, their design is not as impressive.
Caffi Cwtch's logo is simply a red background with their name in a very basic font (looks somewhat like Times New Roman). It doesn't stand out at all and it doesn't make itself look that appealing to new customers.

Logo
I quickly knocked up this design and I actually really like it. I decided to stick to the red theme (represents Wales) and to keep it simple and basic as obviously the owners of Caffi Cwtch would want it to be basic. The font used is probably one of my all time favourite fonts, it's called Stainy Personal Use only
I think this logo just screams individuality, sophistication and being unique.
I also did a copy in black and white to see what it looks like if it were to be actually used.

Poster/Leaflet 
As this is a local cafe in the heart of Newport, I wanted to include typical Newport humour into this design. I believe that appealing to the local audience and what they like will only be beneficial to the local cafe and its profits.
I think the posters/leaflets could even span out to be their own advertising campaign by capturing popular and local sayings and including the word 'cwtch' into it. I've actually seen birthday cards in a few shops in Cwmbran and Newport that focus on popular sayings/films and turning them into an inside Welsh joke, such as, "Cwtch me if you can."

I hope you all enjoy it!

CARDIFF BAY LOGO AND POSTERS

LOGO

Not sure if I posted a single example of the Cardiff Bay logo I designed. I quite like this logo, the fonts used are code light and code bold  with a bright blue background. A lot of people who seen this logo have mistaken it for the real Cardiff Bay logo which is always a good thing! 

I really liked the blue circle so used it as part of my own blog with GARUFF being placed in a blue circle, just like The Bay logo. 

POSTERS

The posters were done in about 20 minutes on last day of hand in. Im not going to lie, these were rushed but I quite like these. Part of this campaign was to get people who visit the Bay to take photos of themselves doing a range of activities whilst visiting that part of the city. The campaign then encourages the photo-snappers to upload their pics to Cardiff Bay's Facebook page for the chance of it being used as part of The Bay's campaign. 

The logo is used and edited with activities such as 'Sightseeing' and 'Shop' so the logo becomes more familiar and recognisable to tourists!