Wye Canoe Company

Another competition project this time for a canoe company on the river Wye. Started to play about with canoe shapes, text in a canoe etc but I was researching Airport Signage for my Culture Studies project and began to think of including some signage in to the Canoe project. The logo looks somewhat like the traditional toilet signage with the same shilouette but thats what I wanted it to look like, everyone all over the world understands toilet signage - so they are bound to understand this one too.
It hasn't matched the brief at all and the quality on blogger isn't as good as I hoped for but here we are anyway.