MARKS AND SPENCERS PLAN A (YCN) FINAL

For the YCN brief I decided to pick Plan A. In this brief we had to make a visual identity for Marks and Spencers charity in which raises awareness of climate change.

Final Logo
- I decided to keep the logo simple and easily recognisable as an environmental logo. The simple use of greens help make the logo become noticed and stand out. I decided to develop the recycling logo by making my own arrow which helps represent Plan A's mission in recycling and being green.

PLAN A CAMPAIGN
- LEAFLET
For part of the campaign I made 2 leaflets in which condenses the Plan A aims, suitable for all to understand and make a change. These are how the leaflets look whilst on PC but unfortunately I haven't got round to taking some pictures of the final outcome.
I decided to use recycled paper to print on as not only does it help give the leaflets a professional and high quality finish - but it also works with the theme of recycling.
Finally, my initial idea of keeping the Plan A theme simple and minimal comes across significantly in both of these leaflets. Keeping the entire design simple and appealing was my main intention.

STICKERS
- To help raise awareness of Plan A, I decided that including Marks and Spencers products into the campaign would be the best result in attempt to gain more followers. By using this simple sticker, the sticker would be stuck onto packaging that have been recycled such as milk cartons and bottles.
I really think this idea of including and highlighting the products that are environmentally friendly allows the customers to understand that Marks and Spencers is attempting to lead the way into becoming green.
I also put the Plan A logo onto a white canvas bag as Marks and Spencer tends to promote the usage of canvas bags instead of plastic carriers.
Again I haven't managed to take photos of what the actual sticker looks like whilst placed on Marks and Spencers packaging, but I shall upload it when I receive it back from my tutor.

TIP CARDS
- This idea was the last I came up with which simply acts as a business card. After a customer has purchased their shopping, along with the receipt they will also be given one of these Plan A cards.
The idea behind the Plan A cards is to simply fit in with modern life as not everyone would have the time to read the leaflet, so instead by giving a small piece of card which contains just one tip which is clear and bold enough which would take seconds to read, would essentially fit in with the hustle and bustle of the modern man, making the Plan A campaign more out there.
Again I haven't had the chance to upload any photos of the printed version. They look exactly the same as shown, but will be uploading the printed version very soon!

Thanks for looking at my work, guys!
G