For my disseratation I was considering doing the rebranding of Iceland as I purely hate it, and still am - but have been thinking of the unbelievable powers of youtube and how it can essentially make you and/or break you. Think of people who have uploaded videos of themselves singing their favorite song for family and friends to hear and over night they have a record deal and are selling millions of albums a day. And then there is the selected few that may be caught saying or doing stuff that will damage their reputation such as politicians or celebs. It can even help break records by having so many hits in such a short time.
I am still thinking about it now so haven't thought much about it but will brainstorm some ideas and get back writing!
G
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